Market Research

For my market research I had to create a questionnaire to find out what people found most appealing in a magazine. This is to help give me an idea of what the main features, price, frequency of production and other key elements that should be put into my magazine. This questionnaire was supposed to go out to my main target audience however i gave some to other people who I'm not specifically targeting to see what their ideas on a good magazine would be. This will help me to decide what would attract more of a wider audience and make my magazine more appealing to 16-25 year olds.
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Questionnaire Results (from 9 questionnaires)


1.       What age group are you in?

10-15  [ 1 person ]                    16-20  [ 7 people ]

21-25  [ 1 person ]                    26 +    [ 0 ]

2.       Do you buy music magazines?

Yes  [ 7 people ]                   No  [ 2 people ]

3.       If so how often?

Daily  [ 0 ]                Weekly  [ 1 people ]          Monthly  [ 5 people ]

Other [ 3 people (never) ]

4.       What magazines do/would you buy (multiple choice)?

Kerrang! [ 5 people ]         Metal Hammer  [ 0 ]

Q            [ 1 person ]         Other [ 4 people (RnB, Rolling Stone ]

5.       What music do you like to listen too (multiple choice)?

Rock   [ 3 people ]                                Metal [ 2 people ]

R&B   [ 3 people ]        `                       Pop     [ 2 people ]

Other [ 2 people (Hip Hop + All) ]

6.       What most attracts you to a music magazine?

| Colours | Images | Text | Graphics | Stories | News | Gigs | Freebies |

        3              5           2            2               6            0         3             1

7.       What would you want to read about in the magazine? 

          Band/Album reviews

          New releases

          Latest Stories

          All the secrets we aren't supposed to know about celebs

          Artists and their music/life

          Gossip

          Celebrities

          The culture of Hip Hop

          Latest Gossip with bands

          Lyrics

8.       Do you think music magazines cost too much?

Yes  [ 5 people ]                   No  [ 4 people ]

9.       What price would you put on a music magazine?

£0-£0.99  [ 1 person ]         £1-£1.99  [ 3 people]         £2-£2.99  [ 5 people ]

£3-£3.99  [ 0 ]         £4-£4.99  [ 0 ]         £5-£10     [ 0 ]

10.   How often would you feel best for magazine to be produced?

Daily  [ 0 ]                Weekly  [ 2 people ]          Monthly  [ 5 people ]

Other [ 1 person (every two weeks) ]

11.   Which version would you prefer:

Printed  [ 8 people ]           or            Online  [ 1 person ]

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 From the results of my research i have found out many things about what is appealing to my targeted age group, such as;

• Most find that a monthly magazine would be better than a weekly one.
• The majority of them would read a magazine like Kerrang! rather than other magazines.
• They are most captivated by a magazines stories and images although other factors still apply.
• Almost all of them prefer a printed version of a magazine compared to an online version if they had the choice.
• I have found that overall magazines are priced quite averagely as some feel they are priced right whereas others feel they are too costly.
• That they feel £2-£2.99 is a fair price for a magazine.

These results will help me to decide how I should go about creating my magazine and what i should include in it to pull my audience into buying my product.